Who WE ARE

[ 15 years in. Still curious]

We’re a tight, focused team that cares about doing good work with good people. The kind of work that feels right when you see it, and even better when it works.

We ask, we listen, we dig a little deeper. That’s usually where the interesting stuff is.

Curious by nature.

We try to be clear before we try to be clever. In thought, in design, in how we work together.

Simple on purpose.

Ideas come first here. Always. An open culture that brings together experience, craft and a shared focus on doing good work that delivers.

Open by design.
Testimonials

What our clients say

[their words, not ours]

"Creativity and teamwork at Rain is exceptional. From young to the young at heart, all the members keep showering ideas and you can expect the well-oiled machine to keep churning outstanding work."

"Rain are creative, provocative and out-of-the-box thinkers when designing marketing communication strategies for their clients."

They not only bring fresh and new ideas but also have extensive knowledge of the region, which is clearly visible in their work. They have worked with us as a partner who is helping us grow our brand. I highly recommend working with them.

The way the Rain team internalizes the client’s problem, helps them come up with sharper insights and creatives – all with a clear long-term view of brand building and driving household penetration. Together we have created many campaigns, from large strategic ones to small tactical ones too.

"Rain is a rare non-aligned stand-alone agency that helps partner on both ends of the marketing spectrum – strategic thinking backed-up by street-smart execution prowess. I would strongly recommend Rain to brand teams who are seeking to be agile, strategic yet creative."

"Creativity and teamwork at Rain is exceptional. From young to the young at heart, all the members keep showering ideas and you can expect the well-oiled machine to keep churning outstanding work."

"Rain are creative, provocative and out-of-the-box thinkers when designing marketing communication strategies for their clients."

They not only bring fresh and new ideas but also have extensive knowledge of the region, which is clearly visible in their work. They have worked with us as a partner who is helping us grow our brand. I highly recommend working with them.

The way the Rain team internalizes the client’s problem, helps them come up with sharper insights and creatives – all with a clear long-term view of brand building and driving household penetration. Together we have created many campaigns, from large strategic ones to small tactical ones too.

"Rain is a rare non-aligned stand-alone agency that helps partner on both ends of the marketing spectrum – strategic thinking backed-up by street-smart execution prowess. I would strongly recommend Rain to brand teams who are seeking to be agile, strategic yet creative."

"In Rain, we have always found long term strategic partners who not only understand the challenges of our category but also understand the subtle nuances. They excel in understanding the problem from a consumer insights perspective and then translating that into compelling creative work that delivers results. It’s also one of the rare agencies where the team stays consistent thus ensuring that the learning and the experience is passed on."

"Rain helped us discover our tone of voice and create uniqueness in our genre of business. Just what we set out to do! Loved the team’s energy, focus and passion for our brand."

"Rain provides just the right balance of professionalism, creativity and customer service to suit our needs. Having undertaken a number of projects with them, they have listened carefully every time to the brief and come up with something that hits the spot across a range of disciplines."

"Creativity and teamwork at Rain is exceptional. From young to the young at heart, all the members keep showering ideas and you can expect the well-oiled machine to keep churning outstanding work."

"Rain are creative, provocative and out-of-the-box thinkers when designing marketing communication strategies for their clients."

"In Rain, we have always found long term strategic partners who not only understand the challenges of our category but also understand the subtle nuances. They excel in understanding the problem from a consumer insights perspective and then translating that into compelling creative work that delivers results. It’s also one of the rare agencies where the team stays consistent thus ensuring that the learning and the experience is passed on."

"Rain helped us discover our tone of voice and create uniqueness in our genre of business. Just what we set out to do! Loved the team’s energy, focus and passion for our brand."

"Rain provides just the right balance of professionalism, creativity and customer service to suit our needs. Having undertaken a number of projects with them, they have listened carefully every time to the brief and come up with something that hits the spot across a range of disciplines."

"Creativity and teamwork at Rain is exceptional. From young to the young at heart, all the members keep showering ideas and you can expect the well-oiled machine to keep churning outstanding work."

"Rain are creative, provocative and out-of-the-box thinkers when designing marketing communication strategies for their clients."

TEAM

RainMakers

[ the people who are leading the charge]

Manoj
Manoj Ammanath
The founder of Rain

Manoj set Rain up to stay independent, curious and a whole lot more fearless.

He started out in India and has spent over two decades working across categories and cultures. 

A writer at heart, his passion for advertising is infectious. Thinking, shaping and pushing ideas until they feel right. 

Over the years, the work has picked up its share of regional and international recognition. He doesn’t talk about it much.

Outside of work, his curiosity goes everywhere. Music, sport, black holes, archaeology. Nothing is too far out or too small to be interesting.

 
 
Malek
Malek Atassi
Cultural Evangelist

Malek keeps us tuned in to what’s moving, shifting and shaping culture.

A graduate of the Academy of Art University in San Francisco, he brings over two decades of experience working across brands, categories and continents. Being from the region, he adds a layer of understanding that’s both instinctive and considered.

He has a sharp eye for what people care about, especially in the social and digital space.

Outside of work, he’s either behind a drum kit or out on a long ride, chasing the road.

Vinay
Vinay Mahadevan
Business Lead

Vinay keeps things moving. Smoothly, steadily and without fuss.

With over two decades in advertising, he has worked across categories that don’t often sit together. Banking, insurance, trading, FMCG, automotive, airlines and more. That range shows in how he handles complexity. Calmly, and with clarity.

Outside of work, he’s usually reading or writing. Somewhere between the two, there’s a future best-selling author in the making.

Let’s get
started

Connect, collaborate and create exceptional brand experiences.
contact now

Rain